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Artists and technological sciences companies are more determined than ever to use 360 -degree audio as a hooking to draw you in. J. Cole has realized Apple Music the exclusive residence for spatial audio desegregates( in this case, Dolby Atmos) of his full catalog. You might need to switch business if you want to listen to 2014 Forest Hills Drive or The Off-Season with a more immersive soundstage.

The move doesn’t undoubtedly expect new hardware. Dolby Atmos playback is automatic with recent AirPods and Beats earphones, but you are eligible to manually enable the format for Android or compatible third-party audio gear.

The deal comes just days after David Bowie’s possession acquired last-minute recordings available on a trio of services that are in Sony’s 360 Reality Audio format, and shows how spatial audio has become a significant battleground. Streaming providers clearly hope you’ll subscribe to hear your favorite stellars in a new way, but Apple, Sony and others also benefit by spurring sales of earbuds and other equipment. Don’t be surprised if you look more( and perhaps large) exclusives surface in the near future.

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