The iconic photo-sharing service’s new management isn’t trying to take on Instagram. It just wants Flickr to make the most of its photos and community.
Two of the oldest and biggest photography-oriented internet companies are now one. Last week, SmugMug acquired Flickr from Verizon’s Oath after months of discussions and negotiations. As a small, privately held company, SmugMug was a bit of a surprise as rescuer of the venerable Flickr, which has foundered in the era of Facebook and Instagram. SmugMug’s CEO, Don MacAskill, says he knows there were other bidders, and expects most had deeper pockets. (Terms of the sale were not disclosed.) However, he believes SmugMug offered the best fit and continuity for Flickr users. The two services will stay separate indefinitely; SmugMug is adding existing Flickr employees to its staff, including the two executives who ran the brand for Yahoo.
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