Why Amazon radically redesigned the Echo

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November 30, 2020

Why Amazon radically redesigned the Echo

You may be ordering one for Black Friday. But why is it shaped like that?

With Black Friday virtually upon us, you will no doubt realize a batch of deals on a commodity that’s grown to be synonymous with Amazon itself: the Echo voice assistant speaker. Designed internally by Amazon’s reticent Lab1 26 equipment squad, the first Echo launched in 2014 as a hard, pitch-black cylinder. Over the years, it’s spawned various iterations, including the smaller Echo Dot hockey pucks and screen-wielding Echo Shows, and every time, Amazon has expanded its cornerstone. In 2019, the company announced it had sold 100 million Resonates to date.

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