Our expert offers communications lessons from the performances of Zuckerberg, Bezos, Cook, and Pichai.

Yes, I wanted to hear the CEOs of Facebook, Amazon, Apple, and Google respond to a torrent of tough questions from Congress about contender and fairness when they vouched last week before the House Judiciary Committee’s antitrust subcommittee. But I was also genuinely curious to see how these tech titans would fare on a high-profile Zoom call. It was a chance to see these managers as we encounter ourselves day after day–via a built-in camera on a personal computer–instead of sitting at a big wooden table in front of members of Congress.

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