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Unity snaps up Vancouver-based studio building AR/VR tech

Unity has announced that they are acquiring Finger Food Advanced Technology Group, a Vancouver-based studio best known for their AR/ VR business. The 225 -person team will be joining Unity with CEO Ryan Peterson becoming Unity’s” VP of Solutions .”

Finger Food, founded in 2011, improves custom software for enterprise buyers. They appear to have situated a big emphasis on augmented and virtual reality over the years, partnering closely with Microsoft on HoloLens-related assignments. The corporation has also followed a number of other buzzy tech answers in the AI, blockchain, robotics and IoT spaces.

Some of Finger Food’s past patrons include Lowe’s, Enbridge and SoftBank Robotics.

” Through the acquisition of Finger Food, Unity’s enterprise purchasers will have a suite of professional services at their fingertips and immediately create in real-time 3D without needing to ramp up on internal knowledge, retraining or upending established operations ,” a Unity spokesperson told TechCrunch.

For Unity, the acquire double-faceds down on the startup’s keen interests in AR/ VR occurrence and further pushes ahead the company’s desires to move beyond game development customers and bring on enterprise consumers. The company’s game engine supremacies more than half of all brand-new video games, but as the company’s valuation has tided, so has the startup’s intentions to field high-value purchasers. Recently, the company has been building out their Unity Industrial arm, which Finger Foods is being brought into.

It’s been a busy and occasionally turbulent past year for Unity. This past June, a onetime VP filed a sexual harassment lawsuit against the company’s CEO — charges that the company claims are false. The SF company has raised more than $ 1.3 billion to date, nearly half of which they’ve raised in the past year.

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