Fitness platform Ultrahumanhas officially announced a $17.5 million Successions B fund raise, with investment coming from early stage fund Alpha Wave Incubation, Steadview Capital, Nexus Venture Partners, Blume Ventures and Utsav Somani’s iSeed fund.
A number of founders and angel investors too was attended the Bangalore-headquartered startup’s Series B, including Tiger Global’s Scott Schleifer, Deepinder Goyal( CEO of Zomato ), Kunal Shah( CEO of Cred ), and Gaurav Munjal and Romain Saini( the CEO and co-founders of unacademy ), amongst other. The recent tranche of funding brings its total raised to date to $25 M.
While the due stage has been in place since 2019, render a moderately familiar mixture of dwelling workout videos, mindfulness content, sleep times and heart rate tracking( integrating with third party wearables like the Apple Watch ), its recent fitness tool lookings rather more novel — as it’s designed for monitoring metabolic activity by tracking the user’s glucose grades( aka, blood sugar ).
Keeping tabs on blood sugar is essential for people living with diabetes. But in the US alone millions of people are prediabetic — meaning they have a higher than regular level of blood glucose and are at risk of developing diabetes, though they may not know it yet.
More universally, Ultrahuman claims over a billion people in the world suffer from a metabolic health agitation — highlighting the scale of the potential addressable marketplace it’s eyeing.
Having sustained high-pitched blood glucose is associated with multiple health controversies so managing the condition with life-style deepens like food and exercise is advisable. Lifestyle converts significantly reduces elevated blood glucose levels and cringe or even avoid negative health blows — such as by avoid the risk of a prediabetic person going on to develop full blow diabetes.
But knowing what type of diet and exert regime will work best for a particular person can be tricky — and involve a lot of stymie trial and error — since people’s glucose responses to different food items can differ wildly.
These responses is dependent upon a person’s metabolic state — which in turn depends on individual factors like microbiome diversity, stress degrees, time of day, food ingredient and caliber.( See likewise: Personalized nutrition startups like Zoe — which is similarly paying mind to blood glucose levels grades but as one component of a wider play to try to use large-hearted data and AI to decipher the microbiome .)
With metabolic health being so specific to each of us there’s a strong case for perpetual glucose monitoring having widespread utility — certainly if the process and price-point can be made widely accessible.
Here, Ultrahuman is having a go at productizing the practice for a fitness admirer sell — propelling its first design in beta back in June — although the price-point it’s targeting is starting out reasonably fee.
The product( a wearable and a subscription busines) — which it’s branded’ Cyborg’ — consists of a skin patch that removes glucose from the interstitial fluid under the skin, per benefactor and CEO, Mohit Kumar, with the data fed into a assistant app for analysis and visualization.
The patch lines the wearer’s blood glucose levels positions as they go about their day — ingesting, employing, sleeping etc — with the biomarker used to trigger the app to nudge the user to” optimize your lifestyle”, as Ultrahuman’s website introduces it — such as by alerting the user to a high blood glucose event and hinting they make usage to deliver their statu down.
If the make lives up to its hope of ceaseless glucose monitoring fixed easy, fans of junk food could be in for a insolent awakening as they’re performed fast feedback on how their body copes( or, well, doesn’t) with their favorite snacks…
” We use medical evaluate sensors that have been used in the plays technology land for the last 6-7 yrs with reasonable accuracy levels ,” says Kumar when we ask about the specifics of the wearable technology it’s using.( The sensing equipment is being’ wear’ here in the sense that it’s instantly attached to( i.e. stuck into/ on) bare skin .)
While Ultrahuman’s platform has spate more vanilla fitness content, the company is now billing itself as a” metabolic fitness scaffold” — putting the nascent commodity figurehead and centre, even though the glucose moving due work are still in closed beta for now.
The startup is operating a waitlist for sign-ups as it continues to hone the technology.
Ultrahuman brags “thousands” of parties signed up and waiting for their turn get their hands on the glucose tracker work — and says it’s seeing 60% week over week increment in sign up, with wider accessibility of the product slated for” early 2022″.
Some of the Series B currency will be used to make improvements to the quality of the glucose biomarkers ahead of a full make launch.
On the improvements side, Kumar tells TechCrunch the team is exploring” other form factors and other types of sensors that could help us capture glucose in a more accurate way and for a longer duration than 14 dates”, as they work to hone the wearable.( The current version of the skin-worn sensor only lasts two weeks before it must be replaced with another patch .)
” We want to add more biomarkers like HRV[ heart-rate variability ], sleep zones and respiratory rate to help people understand the impact of metabolic health on their convalescence/ sleep and vice-versa ,” he adds.
Ultrahuman says it decided to focus on tracking glucose as its” central biomarker” as it can be used as a proxy for quantifying a number of fitness and wellness questions — preparing it a( potentially) very useful measure of individual health signals.
Or specified the startup’s technology is able to detect changes to glucose heights with enough predisposition being allowed to meet meaningful recommendations per user.
” Glucose is interesting because it is a real-time biomarker that’s affected by exercise, sleep, stress and food ,” says Kumar, adding:” We are able to help people induce lifestyle deepens across countless vectors like nutrition, sleep, stress and practise vs being unidimensional. It is likewise most personalized as it ushers you as per your body’s own response .”
He utters some examples of how the product could help users by determining helpful tweaks they are unable to form to their diet and exert regimes — such as figuring out which foods in their current diet furnish” a healthy metabolic response” vs those that” need more optimization”( aka, by-passing the terrifying carbohydrate gate-crash ). Or by helping users identify “a great meal window” for their lifestyle — are available in their body’s glucose uptake rate.
Other supportive nudges he suggests the service can provide to sensor-wearing consumers — with an nose on athletes and fitness revolutionaries — is how best to fuel up before practise to play-act optimally.
Optimizing the last meal of the day to improve sleep efficiency is another suggestion.
If Ultrahuman’s Cyborg can do all that with a( bearably) wearable surface patch and a little bit of canny algorithmic analysis it could take the quantified self direction to the next level.
A simple stick-on sensor-plus-app that passively amplifies internal biological signals and carries individual biomarkers into most actionable real-time personalized state revelations could be the start of something massive in preventative healthcare.
Again, though, Ultrahuman’s early pricing intimates there will be some reasonably hard limits on who is able to tap in here.
Early adopters in the closed beta are husk out $80 per month for the due work, per Kumar. And — at least for now — the startup is eyeing lending more bells and whistles, rather than fewer. “[ Product pricing] will largely be in the same range but may insert more business/ fee boasts on top of this ,” he confirms.
The( frequently higher) cost of eating healthily and having enough leisure time to be able to look after your body by do exert are other hard-handed socioeconomic limits that won’t be fixed by a wearable , no matter how smart.
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