Even as clues of hope for life after the pandemic have begun to emerge here in the U.S ., increased levels of video game spending continue. There’s no doubt that much of last year’s big amounts were driven by stay-at-home requirements in much of the country and the world. All said, U.S. spending on the industry increased 27% for 2020.
There remains a broader question, however, around whether this momentum can maintain, as beings have begun to, you are familiar with, leave the house more. For now, at least, things are continuing to look rosy for the industry. NPD indicated this morning that U.S. spending on the category jumped 30% y-o-y for Q1 2021 to $14.92 billion.
When we break-dance the numeral down a little, however, it becomes clear that the operator goes beyond mere pandemic leisure. Content was up 25% for the one-quarter, supplements jumped 42% and hardware travelled up 82%.
The motivator behind that last figure should be immediately obvious to anyone who follows service industries with any among of interest. Where Nintendo’s Switch predominated the conversation for most of 2020, Sony and Microsoft both propelled their next gen consoles late-last year.
“While we are still meet promoted paces of both engagement and spending resulting from changes in consumer behavior driven by the pandemic, we are also seeing cyclical advantages from the November propels of both the PlayStation 5 and Xbox Series consoles, ” analyst Mat Piscatella said in a liberate The proliferation driven by these new programmes, working in partnership with increases experienced in mobile, PC and VR content spending, as well as the continued strength of Nintendo Switch, have pushed world markets to brand-new highs.”