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This is what you’ll be doing on Snapchat in 5 years

” When you design an AR experience, you’re thinking in a way that removes the concept of the screen absolutely ,” CTO Bobby Murphy told Co.Design’s Mark Wilson.

Snapchat is an app known for its 10 -second transitory videos–but Bobby Murphy, one of the original benefactors and current CTO of the app’s parent company, Snap, takes the long view. On stage at the Fast Company Innovation Festival, Murphy described reflecting 10 to 20 years into Snap’s future: With boasts such as Landmarkers, which applies your phone’s rear-facing camera to apply lenses to world landmarks( you could shield New York’s Flatiron building with pizza, for instance ), and an increased focus on practical augmented world( think of using your camera to examine commodities for more information ), Snapchat is looking to become the lens through which we accompany the world.

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