Covert Commissions Make Money and Social Media Bundles

Covert Commissions Make Money and Social Media Bundles

There’s a simple way to predict what old tech will make a comeback next

Just look at the hertzs of invention and obsolescence that drove the rise and fall–and rise–of vinyl or photography, writes Renaud Foucart.

The resurgence of vinyl records in a time of digital music and streaming is a story of how innovation can constitute technological comebacks possible. In the summer of 2019, the sales of vinyl books are on the verge of becoming the largest source of income from physical sales in the music industry. This follows 15 years of upward trend–today, while remaining a niche make, the vinyl record may well eventually survive to be the only analogue medium for music, as the sales of CD continue their downward spiral.

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