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The most successful companies infuse their business with design. Now they need to think bigger

Read Debbie Millman’s exclusive foreword to our brand-new book’ Fast Company Innovation by Design: Creative Intuitions That Transform The Way We Live and Work ,’ available now for pre-order.

We should not underestimate the crucial importance of leadership and intend connecting coerces. Our global future depends on it. We will either motif our action through the deadly challenges facing this century, or we won’t make it. For our institutions–in truth, for our civilization–to survive and prosper, we must solve extremely complex problems and cope with numerous bewildering quagmires. We cannot are of the view that, following our present path, we will simply evolve toward a better macrocosm. But we can design that better macrocosm. That is why designers need to become leaders, and why managers need to become designers.–Richard Farson,” Management by Design ,” 2000

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