The future of jeans: Inside the Levi’s innovation lab bringing denim into 2019

How does Levi’s leverage technology to oblige tomorrow’s jeans blueprints? Make a look who it is.

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A pair of jeans is just a few bits denim seamed together, right? Well , not exactly. Maybe some $20 knockoffs were hurriedly induced, but for decades Levi Strauss has agonized over how to create new schemes and how to be drawn from past ones. Meanwhile, it’s invested in new ways to represent the prototyping process less time-consuming.

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