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Tag Heuer’s new smartwatch is ludicrously expensive

Tag Heuer's new smartwatch is ludicrously expensive

Swiss luxury watchmaker Tag Heuer has a new smartwatch, its third in total. Like the previous two, it’s called the Tag Heuer Connected, and it starts at a similarly sizable price tag of $1,800.

And while an outrageous toll was sort of defensible when the Tag Heuer Connected firstly launched, back in 2015, as smartwatches will continue to be a nascent list, it certainly feels extreme now.

That’s because the new Tag Heuer Connected is based on the aging Qualcomm Snapdragon Wear 3100 processor, which hasn’t been modernized in* checks records* two years, and even this processor, as Ars Technica greenbacks, isn’t a significant update from Qualcomm’s earlier smartwatch microchips. Read more …

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