As the pandemic violences on, companies are looking for an edge when it comes to sales. Having the freedom data regarding the customers most likely to convert can be a huge boost right now. Slintel, an early-stage startup building a sales intelligence implement, announced a $4.2 million seed round today.
The investment was led by Accel with assistance from Sequoia Capital India and existing investor Stellaris Venture Partners. The company reports it has now parent $5.7 million, including a pre-seed round last year.
Deepak Anchala, company founder and CEO, was of the view that while auctions and commerce teams are trying to target a broad market, most of the time their emails and other forms of communication with clients fall flat. As a sales person in previous startups, Eightfold and Tracxn, this was a problem Anchala experienced first paw. He belief with data, he could improve this, and he started Slintel to build a tool to provide the sales data that he was missing in these previous positions.
” We places great importance on curing our clients solve that[ paucity of data] by identify beings with high buying intent. So we are able to tell sales and market crews, for example, who is most likely to buy your make or your service, and who is most likely to buy your concoction today, as opposed to two months or six months from now ,” Anchala explained.
They do this by looking at signals that might not be self-evident, but which tell sales crews know key information about these companies and their likelihood of buying soon. He says that every company leaves a technology footprint. This could be data from SEC filings, annual reports, hassle openings and so forth.
” In today’s world there is an enormous amount of footprint left online when a company consumes a certain product. So what our algorithms do is we map that at proportion for about 15 million companies to all the products that they’re using from the different sources we are able to identify — and we move it all from week to week ,” he said.
The company has 45 employees today and is expected to doubled that digit following the conclusion of 2021. As he improves the company, especially as an immigrant founder, Anchala wants to build a diverse and all-inclusive organization.
” I imagine one of the most important achievers for companies today is having diversity. We have a world workforce, so we have a workforce in the U.S. and India and we want to capitalize on that. In the next phase of hires we are looking at hiring more diverse applicants, more female the workers and beings of different nationalities ,” he said.
The company, which was founded in 2018, and emerged from stealth last year, has amassed 100 endeavor customers and has verified most of the customers actually come on board this year as COVID has forced companies to find ways to be more efficient with their auctions processes.
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