Samsung’s new ‘eco’ TV packing transforms into cat houses, shelves and magazine racks

Here’s a nice thing. It’s not revolutionary or life-changing, but it’s nice. And right now we can all use a little bit of neat. Earlier this month, Samsung announced an addition to its route of “eco-packing” that will turn TV boxes in a wide variety of different “furniture.” I use furniture in mentions now because it is, in fact, still cardboard.

As someone who has converted a chest or two into a piece of domesticated awning in his time, however, I’m somewhat on-board with the whole thing.

It’s a bit like Nintendo Labo for grownups, with a QR code that unlocks instructions for transforming the receptacles into a wide range of different objects, including shelves, store racks and even cat rooms. The longevity of each will be entirely dependent on usage and your specific cat.

To start, the boxes will be used to ship The Serif, Frame and Sero TV simulates. They’ll be browsing with the TVs starting this month. Samsung’s approach earned it a CES Innovation Award back in January.

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