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Ring treated cops like influencers in a bid to boost its brand

Ring treated cops like influencers in a bid to boost its brand

Ring looked at policemen and assured potential dollar signs.

Years ago, the smart-alecky home and safety company turned to Los Angeles police officers for help in raising its public sketch. Participating patrolmen received free Ring machines and rebate codes and, in the worlds of a new Los Angeles Times report, were “urged…to use their connections to promote[ the company] via word of mouth.”

The marketing move effectively thrown officers as influencers, a questionable role for them to play even if it doesn’t precisely run afoul of the LAPD’s rules of conduct. Officers aren’t allowed to receive knacks that could be used to influence their choices on the job, and the report notes that a department review saw no pattern breaches. Read more …

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