For years, the companies have offered free help to political campaigns. But what do they get in return?
It’s well known that Facebook and Google have embedded their employees in political campaigns, guiding them at no charge through how to use their ad tools in the most effective way, helping Donald Trump build his coalition of supporters to beat Hillary Clinton in 2016. Less discussed has been how this close coordination with powerful lawmakers has been enormously lucrative, directly and indirectly, to the tech giants. A new report from the organization Campaign for Accountability digs deep into the role of these political embeds and how their unfettered access ultimately helped the tech companies’ bottom lines.
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