Bangalore-based Rephrase.ai has an daring vision for reshaping how movies and videos are made.
CEO Ashray Malhotra laid it out for me yesterday, trying to tell me that his co-founder Nisheeth Lahoti” came up with this concept — he wants to build an engine that can take any script as input and create a professional movie ,” no filming required.
But Rephrase.ai is starting with what Malhotra said is a more” short-term, monetizable” aim: Offering engineering that obligates it easy to create personalized auctions videos.
The startup was part of the Techstars Bangalore program in 2019 and is announcing today that it has raised $1.5 million in grain fund led by Lightspeed Venture Partners and AV8 Ventures.
Malhotra revealed these new technologies for me, demo me how a salesperson can select a model, a background and a expres, and enter text that the framework will perform. They can then export that video for use in a variety of marketings tools.
This is valuable for, he said, because transmitting personalized video themes in marketings emails can lead to” an stupid increase” in clickthrough frequencies. But creating all those videos can be a huge chore, if not downright impossible.
And while there are plenty of other startups working on synthetic media, Malhotra said Rephrase.ai is set apart by the 18 months the team spent developing engineering that can take 10 instants of footage and” prophesy how the lip movements of the person would have been if you’d shot them[ saying any quotation] in an actual studio .”
You can see the results for yourself in the video above. Personally, I was impressed by the lip fluctuations but embarrassed by the fact that Rephrase.ai purchasers can pair any example with any expression, leading to some strange compoundings that feel more like naughtily dubbed movie than an effective sales pitch.
When I fetched this up, Malhotra replied that some clients will want to take the time” perfecting it out, conclusion the right tones, the claim costumes, the freedom temperament of the actors ,” while other buyers might be fine spending less time to create something a little less convincing.
It’s also worth noting that Rephrase.ai has several policies designed to prevent the creation of fraudulent deepfakes: Presenters can restrict who has the authority to create videos utilizing their faces, the programme is only open to authorized businesses and videos are created from scratch, rather than transferring someone’s face onto an existing person.
Malhotra said Rephrase.ai is currently talking to a number of potential clients, but those discussions are in early stages. He also suggested that the technology could expand fairly quickly into areas like chatbots and education.
” I think it’s going to open a whole new world of invention ,” he said.” When you and I want to express something, we’re most likely to write a text document, but as a spectator, we wanted a video. They’ve been unplugged because video invention is really difficult .”
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