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Rephrase.ai raises $1.5M to use synthetic media for personalized sales pitches

Bangalore-based Rephrase.ai has an daring vision for reshaping how movies and videos are made.

CEO Ashray Malhotra laid it out for me yesterday, trying to tell me that his co-founder Nisheeth Lahoti” came up with this concept — he wants to build an engine that can take any script as input and create a professional movie ,” no filming required.

But Rephrase.ai is starting with what Malhotra said is a more” short-term, monetizable” aim: Offering engineering that obligates it easy to create personalized auctions videos.

The startup was part of the Techstars Bangalore program in 2019 and is announcing today that it has raised $1.5 million in grain fund led by Lightspeed Venture Partners and AV8 Ventures.

Malhotra revealed these new technologies for me, demo me how a salesperson can select a model, a background and a expres, and enter text that the framework will perform. They can then export that video for use in a variety of marketings tools.

This is valuable for, he said, because transmitting personalized video themes in marketings emails can lead to” an stupid increase” in clickthrough frequencies. But creating all those videos can be a huge chore, if not downright impossible.

And while there are plenty of other startups working on synthetic media, Malhotra said Rephrase.ai is set apart by the 18 months the team spent developing engineering that can take 10 instants of footage and” prophesy how the lip movements of the person would have been if you’d shot them[ saying any quotation] in an actual studio .”

Read more: feedproxy.google.com

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