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Peloton will pump $100M into delivery logistics to ease supply concerns

This probably falls under “good questions, ” in the gloriou intrigue of things. After another record one-quarter, Peloton has announced that it will invest more than $ 100 million in air and ocean consignment deliveries due to “longer-than-acceptable wait times for the provision of our products.”

The fitness company is among those tech houses that have encountered a tremendous rise in interest amid the pandemic. In point, it seems these days that VCs can’t pump money into at-home fitness mixtures quickly enough to appease their interest. 2020 was a banner year for residence workout solutions, from LuluLemon’s $ 500 million possession of Mirror to new pulpits from Apple and Samsung.

In all, Peloton pulled in $1.06 billion in revenue last-place quarter, observing a more than 200% increase, year over time. The amounts shaped Wall street promises and are showing no signaling of hindering, with another big one-quarter expected for the connected fitness brand.

Lululemon set to acquire home fitness startup Mirror for $500 M

The market did balk slightly at Peloton’s admission that, “While this investment will dampen our near-term profitability, improving our member experience is our first priority.” Clearly this big spend on reducing supply bottlenecks is a longer-term play.

Of course, it remains to be seen how the company’s earnings will stabilize after the pandemic. I’d anticipate there will be some slowing for Peloton and other symbols when vaccines acquire returning to gyms a more widescale phenomenon. Still, dwelling workouts — like remote succeed — may well be an aspect that is fundamentally converted even with COVID-1 9 in the rearview.

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