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Pandora launches interactive voice ads

TechMatters
December 19, 2019

Pandora launches interactive voice ads

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the brand-new ads, listeners are elicited to say ” yes” after the ad asks a question and a flavor represents. The ads will then render more information about the produce or label in question.

Debut advertisers test the new format include Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestle.

The ads begin by clarifying what they are and how they’ll wield. They then play a short and simple message followed by a question to which listeners are supposed to respond.

For example, the Wendy’s ad requests listeners if they’re hungry, and if they say ” yes” the ad continues by offering a recommendation about what to eat. The DiGiorno’s pizza ad questions listeners to say ” yes” to hear the punchline of a pizza-themed joke. The Ashley HomeStores ad involves listeners by offering tips on going a better night’s sleep. And so on.