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Offset, DJ Khaled, Russell Westbrook, and the brave new world of celebrity digital avatars

In a nature of proliferating digital representations, how many avatars will each person have–and who will control them?

What did Atlanta rapper Offset’s momma do when her son went missing on a date when he was expected to create content for a multi-million-dollar brand sponsorship opportunity? She called the digital avatar company Genies and asked them to quickly create a cartoon likeness that could be posted on Instagram in is arrange. This is according to Genies cofounder and CEO Akash Nigam, who spoke about the future of digital avatars at Fast Company’s European Innovation Festival in Milan last week.

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