Back in June 2020, Lululemon got into the flourishing home gym market in the midst of the pandemic by purchasing home fitness startup Mirror for $500 million. Now, Nike has registered a prosecution against the company over Mirror, accusing it of patent infringement. Harmonizing to CNBC and The Wall st. Journal, Nike’s lawsuit allege that Mirror — a full-size interactive mirror that generates a live fitness teacher into the user’s residence — and its apps use technologies that it developed and patented.
The sports apparel giant specifically mentioned that it registered a patent employment in 1983 for a device that can prompt users to exercise, observer their heart rate, judge their accelerate while racing and the calories they burned. Nike also has a number of mobile apps for fitness, including the Nike Run Club and Nike Training Club.
Nike sent Lululemon a index of patents it allegedly contravened on back on November 3rd. As you’d expect, the company more known for procreating yoga heaves and other types of gym invests disagreed with Nike’s assessment. A spokesperson told the publications in a statement that the patents “in question are overly broad and invalid.” They also said that Lululemon is confident in its own position and “look forward to defending it in court.”
Mirror operates as a standalone company within Lululemon, putting the exercising clothes-maker in direct event with the likes of Peloton and Tonal. Lululemon CEO Clavin McDonald previously said that the acquisition was all about connecting with shoppers, because they’re bound to spend more the more they be participating in the symbol. Last-place month, nonetheless, the company halved its marketings estimated for the machine, calling 2021 “a challenging year for digital fitness.”
This isn’t the only patent-related legal combat Lululemon is entangled in. Last year, it filed a patent infraction litigation of its own against Peloton, alleging that the design the other company used for a brand-new wrinkle of leggings and boasts bras infringe on its intellectual property.
Read more: engadget.com