Finding the liberty commodity/ marketplace fit is challenging for any company, but it’s just a little harder for hardware startups.

I recently saw the San Francisco roles of Nebia to chitchat with co-founder and CEO Philip Winter, whose eco-friendly hardware startup has received funding from Apple CEO Tim Cook, onetime Google CEO Eric Schmidt and Fitbit CEO James Park. After checking out the company’s recent shower ability, we eased into a discussion about the opportunities and challenges facing equipment startups in Silicon Valley today.

TechCrunch: What’s so hard about hardware in 2020?

Philip Winter: The hardware landscape was, at one point, super-hot, at least in Silicon Valley. I “re just saying” like three or four years ago. A parcel of corporations came out with breakout commodities and a lot of them disappeared over the years since then. A batch of them are our peers — it’s a fairly small community.

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