Over the past several months, it’s become dreadfully clear that COVID-1 9 isn’t a problem that we’re going to leave behind in 2021. After hemming and hawing a bit, the CTA eventually gathered the provoke for an online-only version of the show in January. Other tech presents are similarly — at best — still up in the air. There’s too the precedent of IFA, which was recently held in Berlin — albeit at a greatly reduced capacity.
Mobile World Congress, which traditionally descends in a the late-February/ early-March timeframe was one of the first major tech support to be canceled on account of the pandemic. There was understandably a lot of last minute handwringing on that one — but in hindsight, it’s pretty clear the GSMA fixed the redres decision.
This week, MWC’s governing body announced that organization’s flagship evening will go on in Barcelona, but has propagandized things back a few months. The show is now planned to run June 28 through July 1. A heap can happen between now and then, of course. Numbers could go down, a vaccine could be issued. But even this far out, a show of that amount still feels overly optimistic.
The calendar shuffling also notes the GSMA pushing its MWC Shanghai event into the February slot. That is, for what it’s worth a considerably smaller show. In both cases, the organization would be well-served to have a robust online programme in place. Even if things start exactly according to plan, many potential attendees are still understandably leery of jaunt and big crowds. It seems likely that an happen like this will have some permanent impact on the way trade establishes are handled moving forward.
It’s certainly a difficult decision when dealing with a equipment register, where so much of its appeal lies in the ability to interact with inventions in-person. That’s been a consistent shortcoming in all of 2020′ s online-only hardware events. Such a picture loses a lot of prominence when it comes solely through a computer screen.
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