Microsoft and SAS, the privately held enterprise data management and analytics corporation( and not the airline ), today announced a far-reaching partnership that will see Microsoft’s Azure become SAS’s promoted vapour, and deep incorporations of SAS’s many makes into Microsoft’s vapour portfolio, ranging from Azure to Dynamics 365 and PowerBI. The two companies also plan to launch new joint solutions for their customers.
While you may not undoubtedly is cognizant of 44 -year-old SAS, the North Carolina-based company weighs more than 90 of the top 100 Fortune 1000 companionships among its purchasers. Marquee patrons include the likes of Allianz, Discover, Honda, HSBC, Lockheed Martin, Lufthansa and Nestle. While it provides tools and servicing of companionships across a broad range of horizontals, they all focus on helping these companies better manage their data and turn it into actionable analytics. Like same data-centric corporations, these days, that includes a lot of work on machine learning, too.
” It is a technology partnership ,” SAS COO and CTO Oliver Schabenberger told me ahead of today’s announcement.” Our clients are increasingly moving to the cloud. I “ve got something” that I call the’ following principles analytics .’ The first principle is: analytics follows the data — and increasingly, data is moving to the cloud. We have our own mas operation at SAS. We have done endeavor hosting for over 20 times and “ve got a lot” of knowledge in that. So one of the tactical some issues that I expected myself is how do we mix what the hell is cherish so much about our own gloom and managed services and working immediately with a customer with the scale of assessments, the agility and the reach of a public vapour ?”
The answer to that for SAS was a partnership with Microsoft. Both firms, Schabenberger said, “re looking at” how to democratize access to engineerings like machine learning and analytics, he mentioned, but are also trying to build data visualization tools and other services that make it easier for anybody within a company to work with the increasingly large data sets that most endeavours now gather.
” The technologies of SAS and Microsoft to me depart hand in hand ,” said Schabenberger.” They certainly complement one another. What Microsoft’s doing with Dynamics, with Power Platform, I can envisage a brand-new class of business employments — all low-code , no-code — where data and analytics drive logic and drive decisioning. And so for us, what’s really interesting, fascinating and inventive about this relationship is that this is not about bringing a service to Azure, or an integration into Synapse. It is truly looking at the entire Microsoft Cloud estate, if you will, from Azure to integrating with AD, with AKS, with[ Azure] Database for PostgreSQL. These are obvious things, but then looking at Microsoft 365, Dynamics 365 and Power Platform, how can we be part of this ecosystem? I think that’s a very powerful integration .”
It’s important to note that this is not an exclusive agreement and Schabenberger stressed that SAS will continue to offer support for customers who choose a different public vapour provider.
Scott Guthrie, Microsoft executive VP of its Cloud and AI group, resonated this.” We couldn’t be more excited on the Microsoft side for this partnership. If you look at pretty much any business out there, they’re using SAS for analytics and they’re using Microsoft software as well. And the thing that Oliver announced out and what we really look for in strategic partnerships like this is, where can we help our mutual customers do more and achieve more? And I recollect both from a technology alignment position and then also from a duty account and cultural activities view, that’s where we’re so aligned .”
Both Guthrie and Schabenberger accentuated how deep the incorporations here are. As two examples, Guthrie noted that users will be able to take SAS prototypes and embed them into SQL Server testimonies — and there will be similar integratings for Microsoft commodities into SAS’s tools, too. Guthrie also noted that the two companies will go to market together in a penetrating channel, extremely, leveraging the already existing marketings thrusts of both companies.” So it’s a little different from what we might do with a startup, which tends to not “ve got a big” sales magnetism. But as part of this partnership, you’ll surely interpret our go-to-market penetrating adjustment and Microsoft sellers will be heavily incented to promote and push the SAS integration and likewise, SAS is going to be highly incented to drive such integration from their perspective as well .”
One interesting vistum here is that both companies furnish competing commodities, be situations where around data management and analytics, as well as data visualization. Guthrie and Schabenberger were quite open about this, though.” I’m perfectly comfortable with that ,” said Schabenberger.” I’ve recognized for a long time that our patrons have options and they rehearsal those selects. And if we raising the freedom engineering to bear and offering it to them, then I’m proud of the technology we constructed. We’re not the most wonderful at everything and I am really looking forward actually to focusing on our core competency, where we’re strongest — and I’m happy to have clients determine other options. […] We have an existing customer base that wants to make use of their existing investment in SAS technology, but too wants to modernize, wants to be part of a shadow ecosystem, wants to operate with agility and fasted — and we can integrate all that .”
” We’ve been around long enough and we’re large enough and we have enough customers to also realize, what really concerns is seeing your patrons successful ,” memorandum Guthrie.” And the complementary abilities that we’re bringing together by partnering is so powerful that, yes, there might be some overlap in a few arranges, but for the most part, this is such a strong accelerant for our customers and we’re going to both is conducive to that .”
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