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Media fragmentation is annoying consumers

Deloitte’s Technology, Media and Telecommunications separation publicized its 13th-annual Digital Media Trends overlook, concentrate on distinguish changes in the ways US purchasers engage with various types of media.

Led by an independent investigate conglomerate, the survey had approximately 2,000 buyer respondents across demographics- with the report categorizing respondents based on age( Gen-Z: senilities 14 -2 1, Millenials: 22 -3 5, Gen-X: 36 -5 2, Boomers: 53 -7 1, and Matures: 72+ ).

While previously accompanied by a succinct 13-page executive summing-up, the report can mainly be summarized in really a couple of decisions: more people are employing streaming or alternative media services than ever before, chiefly due to more user freedom and customization, though the growth in sum and fragmentation of pulpits are becoming more disheartening for consumers to manage.

The survey outcomes directionally reiterate already well-discussed dynamics, which we’ve previously dug into such as here, here and here. Instead, the most distressing aspects of the report were not the answers or judgments themselves, but the enormous statu of the assistance provided many of them received.

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