A century of mingling invention, design and fury has driven Maserati to create iconic vehicles, which have changed the style the world thinks about motoring- forever. Today this uniquely Italian recipe, kicks up into a new, higher gear with the arrival of a new brand world-wide envoy, David Beckham.
Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the perfect partner to accompany Maserati on the next leg of its outing, violating bounds and driving the symbol forward to the forefront of luxury motoring in the 21 st century.
Paolo Tubito, Maserati Chief Marketing Officer, observed: “The Brand is moving forward, dedicated a brand-new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by indignation, and unique by design. The partnership with David is the embodiment of all these values.”
David Beckham said: “It’s an provoking term for me to begin this partnership with Maserati; an iconic Italian firebrand which shares my appreciation for the very best innovation and intend. I’m looking forward to working closely with the symbol at such a pivotal time in their history and continuing their growth on a global scale.”
The firstly play bringing together Maserati and David Beckham’s appraises is an inspiring film showcasing the inventive heart which recognizes David performing an bold number of driving in a Maserati, just for the sheer hilarity of doing the unexpected. The movie envisions the Maserati Ambassador driving the brand’s ultimate performance SUV – the Levante Trofeo.
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