Marketing So Good It’s Scary: 12 Experiential Horror Campaigns That Went Viral

The horror genre has been an especially fertile ground for memorable immersive marketing. Here are 12 examples of campaigns that successfully used horror to get lots of, um, eyeballs.

Is it better to be loved or feared? While much marketing talk centers on the notion of brand love, perhaps as many of our buying decisions are essentially motivated by fear. If it isn’t the fear of missing out, it’s some other strain of dread that spurs consumers to whip out credit cards en masse. This could explain why horror–the genre that can most fully explore and exploit our fears–has yielded so many advertising gems.

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