Isolating carbon from ashes to create diamonds
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Eterneva is setting out to change the direction we mourn loss — by turning ashes into diamonds. With its unique cremation diamonds, Eterneva is creating a new road to carry the memory of our loved ones with us long after their fatality.
Transforming their customers’ loved ones from ashes to diamonds is a matter of an intricate seven place process. Once the company has received the ashes, its team gets to work isolating carbon from other aspects is located within the ashes. Once the carbon is fully obtained, the resulting carbon graphite powder is placed into a machine that can replicate growing conditions found under the earth. Through intense heat and influence, over time the carbon crystalizes and begins to turn into a raw diamond
For people grieving the death of a loved one, a monumental diamond can serve as a constant remember of the charm of a life formerly lived. It not only helps keep positive memories alive for longer, but can be passed down through generations to fertilize one’s connection to their family history.
ETERNEVA CLIENT: This is my mom, and the diamond was made from her ashes.
NARRATOR: This is a fib about a progressive demise maintenance company called Eterneva. With endorsement from Mark Cuban, Eterneva is turning people’s lost loved ones into diamonds.
CLIENT: Wow! Welcome home, honey.
ADELLE ARCHER: The nature people act when they hear about this, it was either like, “This is the most amazing and incredible project I’ve ever heard, ” or like “I don’t know, this is kind of weird.”
NARRATOR: They believe that America’s cultural response to loss is broken, leaving beings without rituals to help them heal.
ADELLE: Grief is an experience we’re all gonna “re going through”. It’s one of “the worlds largest” shared human experiences there is, and yet it’s governed by just tradition and obligation. That’s doing more distres than good. And so we have to overcome every difficulty because the cost of our goal not being ascertained out is too high.
PRODUCER: There’s a insignificant lag. If I step on you at all, I rationalize. I’m not trying to cut you off. There’s really a little bit of a lag.
ADELLE: I’m literally fundraising right now, and all VCs do is chipped you off, so I’m terribly be applicable to it. “Thats one” of our machines. This one is under pressure. So we are currently actively developing a diamond right now. At these stations…
NARRATOR: Adelle Archer is the co-founder and CEO of Eterneva, and she’s on a mission to transform the way that we sorrow. After completing her MBA, Adelle got the idea for Eterneva in 2015 after losing her good friend and mentor, Tracey.
ADELLE: When Tracey progressed, she actually had her ashes split between three of us. And she was just like, “Hey, proceed do something meaningful that you think both of us would really like.” So we started doing a ton of research. Everything felt really like trinket-y and cheap and transactional. And good-for-nothing kind of genuinely spoke to me.
NARRATOR: But then Adelle had a conversation with a diamond scientist.
ADELLE: He’s like, “Well, if we can get the carbon out of Tracey’s ashes I think we could germinate you a diamond.” And I symbolize, as soon as he said it, I was like, “This is the idea. This is the thing that I’m meant to work on.” She was the first diamond that we ever attained. This is her pitch-black diamond. I wear it every single day.
ETERNEVA STAFF: I’m so excited to introduce y’all to Peggy. We are growing two beautiful diamonds, one for her daughter, Laurie and another for her grandson, Alex.
ETERNEVA TEAM: Yay, Peggy!
GARRETT OZAR: Any go you start a company it’s like a huge rollercoaster. One of the challenging things about starting Eterneva was just, it was so unknown in so many different ways. I necessitate what we do has so much pressure, you know? We’re handling someone’s most valuable possession basically. And you have this incredibly difficult thing to do which is growing a diamond from carbon.
ADELLE: In the start when we started, this was a crazy supply chain to set up. A mint of these scientists don’t even are identified in the United Regime. We were hunting down scientists internationally. Flying to Europe, reassuring them to get coffee with me and having to learn how to negotiate in completely different business cultures. A slew of this technology actually came out of Russia.So dealing with Russian business culture it’s so different than the United District. Honestly, that was kind of my first meeting with a little bit of misogyny. Gosh, I learned a lot. But Lord, the lows is likely to be excruciating. We’ve had minutes where our entire render chain went away. They basically were…
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