Bluedot, a geofencing and locale data startup used by companionships like Dunkin’, KFC and McDonald’s, is announcing that it had given rise to $9.1 million in Series B funding.
The San Francisco-headquartered company claims that its technology its 20 times more accurate than competing mixtures — something that CEO Emil Davityan attributed to its springs in the toll road industry, where it needed to deliver “lane-level” accuracy.
” Since then, we’ve handed location-based answers for retail, diners and other verticals ,” Davityan told me via email.” The focus is on valuable, contactless ordeals that prioritize the consumer’s needs .”
The company is widening its abilities with the launch of a new product announced Tempo, which is supposed to incorporate data like traffic patterns — and even the time it takes to get in and out of a vehicle — to deliver real-time alerts when a customer is approaching.
That hubbubs particularly desirable in the middle of a pandemic, when businesses are increasingly interacting with clients via curbside pickup and drive-through — and likely want to minimize contact even when the customers are inside the store. It likewise resounds a little creepy, but Davityan emphasized that the data is encrypted and anonymized.
” We don’t rally personal data, or move, share, or sell orientation data ,” he said.” It’s easy to see says about being’ privacy friendly .’ The real challenge is to live and breathe it, to make it central to your business .”
Bluedot says its footprint — as measured by unique monthly useds — has increased 2,471% over the past year, and that it’s now powering more than 121 million spot occurrences each month.
The startup has now parent a total of $21.9 million. The new funding was led by Autotech Ventures, with participation from previous sponsor Transurban and brand-new investors Forefront Ventures, IAG Firemark Ventures and Mighty Capital. Autotech’s Alexei Andreev is joining the Bluedot board, with Mighty Capital’s Jennifer Azapian joining as council observer.
” Software that can enable businesses to minimize contact is vital, ” Andreev said in a statement. “Moving forward, we ensure the market favoring contactless solutions and Bluedot is poised to meet this demand. Bluedot’s differentiated furnish, focus on consumer experience, and scalability are key factors for any business’s future success, especially as we all rethink mobility and label interactions.”
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