Barcelona-based Landbot, a’ no-code’ chatbot make, has pocketed a$ 8M Series A led by the Spanish-Israeli VC firm Swanlaab, alongside backing from Spain’s innovation-focused public enterprise, CDTI. Previous investors Nauta Capital, Encomenda and Bankinter likewise participated in the round.
We last-place chatted to Landbot back in 2018 when it parent a $2.2 M grain and had 900+ purchasers. It’s grown that to~ 2,200 patrons, with some 50,000 mortals now squandering its implement( across both free and paid reports ).
Since its seed it’s also increased recurrent incomes 10 x — and is expecting growth to keep stepping up, fuelled by the new financing.
It says the coronavirus pandemic has supercharged is asking for communicative bring pages as all sorts of businesses look for ways to automate higher works of digitally inbound customer comms, without shall be required to conclude major investments in in-house IT.
Landbot’s customers wander from SMEs to specific squads and makes within larger organisations, with the startup name-checking the likes of Nestle, MediaMarkt, CocaCola, Cepsa, PcComponentes and Prudential among its customer roster.
” We are seeing strong friction from manufactures like eCommerce, Financial Services and Marketing Business ,” CEO& co-founder Jiaqi Pan tells TechCrunch.” The ecommerce segment is one we have seen the most growth in since COVID-1 9, where we increased 2x the number of members of patrons from ecommerce manufacture .”
The new funding will be used to doubled Landbot’s team during 2021( currently it hires 40 beings) — with hiring scheduled across marketings, marketing and engineering.
The startup, which propelled its’ no system’ flavor of chatbot builder back in 2017, previously migrated HQ from Valencia to Barcelona to help with recruitment.
Since Landbot’s launch, the burgeoning’ no code/ low-pitched code’ advance has become a fully fledged trend driven by demand for productivity- and lead-boosting digital assistances outshining most professions’ equip of professional in-house techies able to build stuff.
Hence the rise of service-builder implements that acquire customizable tech abilities available to non-technical staff.
The pandemic has purely run more fuel on this shoot — and low-friction tools like Landbot are clearly reaping the rewards.
Interestingly, as well as competing with other communicative chatbot makes, like San Francisco-based ManyChat, Landbot says it’s seeing traction from customers who are seeking to replace web fleshes with more engaging conversation interfaces.
Its drag-and-drop chatbot builder tool fundings knowledge workers to design what Landbot invoices as” an immersive web page ordeal fitted with gifs and visual aspects to capture the attention of the end-user” — so you can understand the appeal for SMEs to be able to replace their boring old-fashioned static fleshes with an experience any smartphone user is familiar with from abusing messaging apps like WhatsApp.
” In calls of the primary challenger in the no-code space, “were having” some overlap with ManyChat as the most direct competitor for Chatbot. On the other hand, as we have a lot of patrons using us to replace their forms we are competing likewise against anatomy developers like Typeform ,” says Pan, the latter another Barcelona-based startup which similarly money itself as a pulpit for “conversational” and “interactive” data collection.
Landbot observes it recently acquired India-based Morph.AI, a chat-based marketing automation tool, which it’s using to help convert social, website and ad traffic into leads — also with the purpose of further expanding into presence in the Asian market.
To date, 90% of its purchasers are international, with 60% coming from the U.S ., U.K. and Germany.
Commenting on the Series A in a statement posted, Juan Revuelta, general collaborator of Swanlaab, said: “The beauty of Landbot is in the lag and put mixture of such products. The simplicity is critical to making this product accessible to everyone across many different types of business. If you’re a small company you don’t have the comfort of term or money to solve issues in customer service or passed lavish market campaigns.
” Landbot helps all businesses to have truly frictionless conversations with customers and exchange the data they need to manufacture smarter decisions and scale. The team has had a miraculous 2020, and we’re provoked to support them in helping more businesses this year.”
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