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L.A. Clippers owner Steve Ballmer wants to save sports by reinventing the way we watch them

How a partnership between the onetime Microsoft CEO and the basketball-obsessed data scientists of Second Spectrum gave rise to a groundbreaking new broadcasting technology.

Steve Ballmer pressed the heels of his hands against his thighs and leaned forward. He was sitting in his customary recognise at Staples Center, along the baseline in the arena’s north dissolve. Most NBA owneds sit at midcourt and dress like the corporate executives with billion-dollar riches that this organization is. Ballmer was wearing a plaid shirt and casual gasps.” I can’t wear a sport coat to a basketball game ,” he’d said a few minutes earlier.

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