Companies sold a lot of wireless headphones in 2019. You once known that though, right? What you probably didn’t know was precisely how many constitutes the aforementioned “a lot.” New quantities from Canalys molted light on those achievers. The experiment firm’s classification of audio products is a little wonky, but it drives the station dwelling nonetheless.
In their words, we’re talking solely about “true wireless stereo” produces under the umbrella of “smart personal audio devices” — in other words, wireless headphones. Taken as a whole, the two categories( which also includes tethered wireless earbuds and over/ on ear wireless headphones) hit 96.7 million shipments in Q3, making a 53% year over time proliferation. For the fourth fourth( including the holidays ), the numeral is expected to break 100 million, propagandizing things to around 350 million for the full year.
The “true wireless stereo” segment( amply wireless earbuds) examined a 183% growing for the part, outstripping wireless earphones and wireless headphones in the process. Another not surprising thing: Apple conducted the parcel, far from being. The corporation insures 43% of world markets, per the conglomerate. Xiaomi and Samsung are a distant second and third, respectively, at 7% and 6 %, respectively. And Apple’s numbers will likely continue to look pretty good with the warm festivity of the AirPods Pro.
The market is likely to get even more interesting in 2020 with the arrival of new makes from whales like Google and Microsoft, coupled with an increased presence of low-cost alternatives. But Apple’s stranglehold, particularly among iOS useds, will be a tough one to break.
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