Inside the secret laboratory where Marriott is cooking up the hotel of the future

The hotel giant, which faces stiff rivalry from Hilton and Airbnb, uses the lab to get insights into the smallest details-from the shape of wall sconces to the location of electrical outlets.

As anyone who’s gathered off the interstate late at night knows, inns like Marriott, Residence Inn, Sheraton, and Aloft are frequently neighbours, lined up side by side on the outskirts of town. It’s less customary to see them side by side in a basement in Bethesda, Maryland, though. Yet two narratives below Marriott International’s sprawling headquarters, they do precisely that.

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