U.K. startup Daye is rethinking female intimate care from a woman’s perspective, commencing with a tampon infused with cannabidiol that attacks age pain.
It’s likewise calmly demolishing the retrograde approach to product design that girls are still subjected to in the mass market “femcare” gap — an anti-philosophy that is not simply peddles stale and sexist stereotypes, but too can mischief women’s bodies.
Those smelt sanitary pads stinking out the supermarket shelf? Whomever came up with that notion has obviously never suffered thrush or bacterial vaginosis. Nor spoken to a health professional who could have told them vaginal infections can be triggered by perfumed products.
The missing link: There are few people with a vagina in positions leading produce strategy. And that’s the disorderly opportunity female-led femcare business like Daye are closing in on.
The Index Ventures-backed startup is shaking up a tired list by selling the flip-side: thoughtfully designed commodities for age care that first do no harm and second take aim at actual troubles maids have — starting with dysmenorrhea. The overarching rope is building community — to help women better understand what’s going on with their bodies and reinforce altering concoction anticipations in the process.
We chit-chat with Index principal Hannah Seal about the fund’s investment in Daye, and to get her reviews more widely on a new generation of female-focused startups that are driving long-overdue innovation.
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