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Howard Speaks: Please Wait in Line to Give Me Money

I’m sorry, we can’t see you today. Please wait in line and grant us your coin another epoch. Having your clients wait in line to give you money is an idea that yielded enough time will conclude your business archaic and dead as a doornail from some competitor dentist who doesn’t have rows. If I can’t come in today and give you money then affected your gas pedal to add capacity, operatories, identifies, hours, or buy the technology that allows you to work faster. Or, you can hit the brakes and promote your expenditures. This will diminish the line by making the people who value you less and are unwilling to pay you more to see you today, to get out of line, so the people willing to pay more are allowed the freedom to pay you more fund for the additional evaluate of being seen today. Same day dentistry is the fastest way to increase your lawsuit acceptance. If you sell a bottle of spray for$ 1 and your gain perimeter is 10 cents( represented by the bottled water cap) then your earning boundary is 10 %. If you grow your toll one dime( which would be added cover) you really caused your rate 10% and doubled your advantage margin from 10% to 20%, increased the number of people waiting in line, and now have more earning to take home or reinvest in your business as retained earnings. Another direction of invoke your toll is to drop your lowest dental coverage PPO. I don’t care which pedal you reached as long as you do something. What is not acceptable is to do nothing. Shit or get off the toilet but don’t sit there all day while your purchasers are looking around to see if someone else can see them today. When your case does find another dentist who will see them today “theyre not” going to take the time to call you back and offset their appointment with you, they will most likely extend the same curtesy you established them and just not show up without notice known as the “No Show” which comes from you telling them “No” so they yield it back as a “No Show” known in my 30 Day Dental MBA as “No Shit, Sherlock.”

Read the Howard Speaks column on Dentaltown: https :// messageboard/ thread.aspx? s= 2& f= 3510& t= 354716& pg= 1& r= 6028397& v= 0

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