How Tommy Hilfiger is working toward a more sustainable and inclusive fashion industry

From a massive solar roof to new equity programs to washing denim with lasers instead of water.

On the ceiling of Tommy Hilfiger’s European distribution center–located in the Dutch city of Venlo–are 48,000 solar panel, just one of the latest steps the fad firebrand has taken to be more sustainable. CEO Martijn Hagman announced the completion of the solar panel roof at the Fast Company Innovation Festival on Tuesday, saying the company believes it’s” one of the most powerful solar roofs in all countries of the world at this moment .”

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