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How the Smithsonian is turning its art exhibitions into virtual reality experiences

The iconic museum recently announced a partnership with Intel and Linden Lab (creators of Second Life) that turns its current exhibition, No Spectators: The Art of Burning Man, into a virtual experience on Linden Lab’s social VR platform.

Just as artists and curators are creating or commissioning virtual reality artworks to exploit the technology’s innovations, art institutions are moving forward with VR projects. Last year, the Guggenheim Museum partnered with Google’s Cultural Institute to let viewers virtually experience the museum and its artworks, while The British Museum turned its Ancient Egyptian collection into a VR experience. This week, the Smithsonian American Art Museum (SAAM) announced a partnership with Intel and Linden Lab (creators of Second Life) that turns its current exhibition, No Spectators: The Art of Burning Man, into a virtual experience on Linden Lab’s social VR platform, Sansar. Now those with VR headsets, whether they be individuals or groups, can virtually tour No Spectators (alone or with Smithsonian tour guides), an incredibly faithful simulation of the exhibition’s immersive room-sized installations, costumes, jewelry, and ephemera.

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