In the second episode of our brand-new podcast Found, our guest is Brie Code. Code is the founder and CEO of TRU LUV, a startup located out of Toronto that has its roots in the game industry, but that is taking a radically different approach to designing interactive knowledge based on a historically-overlooked motivating paradigm announced’ tend-and-befriend ,’ an alternative to the’ fight-or-flight’ response aimed at by most AAA competition studios.
Code’s startup developed #SelfCare, a portable app that are conducive to useds to explore a variety of interactive events that are “ve been meaning to” do more than simply encourage them to engage in competitive demeanor either with other players, or with computer-controlled antagonists. The motivating for creating this kind of thing for Code came from recognizing its absence in the existing market, and determining a huge demand gap that only wasn’t being addressed. Building on her knowledge in the game industry engineering interactions for non-player attributes( NPCs) and her journey of academic study on the subject of’ tend-and-befriend ,’ Code set up to build a venture-scalable business to define a brand-new category of entertainment.
TRU LUV’s first touchpoint with useds may be its app, but the startup has big intentions that lengthen all the way to a larger mission of” healing our relationship with technology .” Chatting with the founder behind that pursuing reveals how seriously that mission passes both with her, and her startup.
We hope you get as much out of this deep and engrossing discussion as we did, and don’t forget to subscribe in Apple Podcasts, Spotify, or your podcast app of choice. We ever love to get your feedback, very so satisfy are to be achieved via Twitter or email, and check back next week for our next episode.
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