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How COVID-19 created a new kind of consumer in just 90 days

After two decades of steady swelling, the trajectory of digital consumerism is entered into hyperdrive when the pandemic deepened everything–giving us’ Generation N.’

Meet Generation Novel, a stretching cross-generational psychographic of digital-first consumers galvanized by the intrusive effects of COVID-1 9. This emergent and significant customer segment isn’t just digital-centric. It’s also emotionally charged, as pandemic-fueled fear, feeling, and anxiety take their fee. With the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N. Doing so are helpful in execs understand better how customers’ increased and accelerated usage of technology feigns their predilections, behaviours, and programmes. These penetrations can navigate label, concoction, and market strategies to be more timely, related, and empathetic at a time when it is not possible to pandemic playbook to follow.

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