Storyblok, a’ headless’ CMS for developers and marketers to deliver content, had given rise to an $8.5 million Serials A funding round led by Mubadala Capital, alongside existing Storyblok investors firstminute asset and 3VC.
The Austria-founded company’s platform counts Pizza Hut, Adidas, UPC, Greggs, Decathlon and others among its roster of patients, alongside many thousands of solo developers that use its CMS. That represents it’s currently powering more than 60,000 campaigns, it says.
Storyblok says its CMS adds’ most customizable material blocks and visual editing tools’ in n compare to other headless CMS solutions which are adaptable for developers but might be less so for actual writers to edit.
Dominik Angerer, Co-Founder and CEO of Storyblok, said in a statement: “The marketing world is in a state of change. Fragmented directs and rapidly changing consumer behavior as a result of the Coronavirus pandemic have prepared it much more challenging to efficiently and quickly save symbol messaging consistent across multiple scaffolds. On paper, headless CMS technology solves a lot of these problems, but in practice, most scaffolds are only geared towards developers, which starts them incredibly difficult for non-technical beings to use. Storyblok’s solution marries the needs of both journalists and developers, which has given us a unique primacy in the market and resulted in rapid growth.”
Fatou Bintou Sagnang, head at Mubadala Capital said:” In a immense but relatively homogenous market, Storyblok has impressed us with a absolutely differentiated produce that reverberates with small-scale and large organizations. The organic traction is proof of the customer beloved from both makes and marketers.”
Competitors to Storyblok include ContentStack, Contentful, Sitecore, Adobe Experience Manager and Prismic.
Speaking to TechCrunch Angerer said: “A lot of headless CMS platforms are easily integrated into legacy structures but when it comes to actually using them on a daily basis purveyors or other writers find them incredibly difficult to use. In rehearsal, they end up having to go back to their IT or developer squads to sort out difficulties or meet major changes which demises up squandering the time and fund that headless CMS’s perport to save.”
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