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HBO Max arrives on Amazon Fire TV devices

WarnerMedia’s streaming service HBO Max is finally coming to Amazon’s Fire TV, nearly half a year after it first propelled. The busines, which combines HBO content with an expanded selection from WarnerMedia’s library and a slate of originals, debuted without support for two of the largest streaming stages in the U.S .: Amazon Fire TV and Roku.

As a part of the new deal, existing HBO readers on Amazon will be able to use the HBO Max app at no additional cost, along with anyone else who previously has access to HBO Max.

The delay to get the HBO Max app on Amazon Fire TV wasn’t technical in nature, but instead an expression of the results of flunked negotiations between the companies. Amazon wanted to be able to provide access to HBO Max through its existing Prime Video Channels platform, by making access to the expanded catalog available to existing HBO subscribers. This was complicated by the fact that HBO didn’t accurately release HBO Max as a brand-new service, but was updating its HBO Now app to become HBO Max. That apparently left the door open for a similar upgrade to other existing HBO subscribers, Amazon believed.

WarnerMedia, on the other hand, wanted to distribute HBO Max as a brand-new streaming service , not as a payment direct add-on, like HBO. When asked about its failure to offer apps for Roku and Amazon Fire TV, the company explained in May it was looking forward to” reaching agreements with the few superb deployment collaborators left, including with Amazon and on par with how they stipulate purchasers access to Netflix, Disney+ and Hulu on Fire devices .”

At last, that transaction get done. The corporations announced this morning HBO Max would begin to roll out to Amazon Fire TV streaming maneuvers, Fire TV Edition smart TVs, and Fire tablets on Tuesday, November 17. This will expand HBO Max’s capability contact to “tens of millions” of Amazon device customers, WarnerMedia said.

The company tells TechCrunch that, as a result of the agreement, HBO content will continue to be available on Prime Video Channels with a subscription. Meanwhile, customers who have a subscription to HBO through Prime Video Channels now likewise providing access to HBO Max for no additional cost.

To access HBO Max, patrons can log into the HBO Max app expending their Amazon credentials, a spokesperson said. This is similar to how HBO clients can access the HBO Max app with other vMVPD( Virtual Multichannel Video Programming Distributor — a streaming service with live and on-demand content) credentials, like YouTube TV or Hulu.

” We are very excited that Amazon clients will now be able to enjoy the best-in-class content that lives within HBO Max ,” said Tony Goncalves, Head of Sales and Distribution for WarnerMedia, in a statement about the administer.” Our continued goal is to impel HBO Max and its unparalleled content available to patrons across all the designs they adore. Fire TV is a favorite among their clients and we look forward to working with the Amazon team to engage and develop our existing customer locate by showcasing all that HBO Max has to offer .”

The Fire TV integratings will also allow Amazon customers to launch and navigate HBO Max by articulation, employing Alexa bids like” Alexa, find HBO Max ,” or” Alexa, find Game of Thrones ,” and more.

” We’ve cooperated closely with HBO for many years to accompanied their enormous content to Fire TV and to make it easier to discover and enjoy with aspects like search integration, Alexa and personalized recommendations ,: said Marc Whitten, Vice President of Amazon Entertainment Manoeuvre and Service, in a statement.” We are roused to continue that partnership with the launch of HBO Max to bring even more incredible content to purchasers on Fire TV .”

Last month, WarnerMedia reported that HBO Max had grown to reach 28.7 million total readers, but few of these customers were “over the top” — sense, coming in through standalone dues to the HBO Max app, like what will be available on Amazon Fire TV. Instead, most patrons were coming in from “wholesale” agreements — that is, a compensate Tv provider of some kind. Exclusively 3.6 million were considered direct retail subscribers.

Those counts may increase now that HBO Max is addressing at least one of the two key stream device groceries for spread. Roku, nonetheless, has not yet announced a similar deal.

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