Google’s smart display is good at representing YouTube videos. YouTube is bulging with makeup lessons. That leads to a use-case scenario with lots of potential.
On a Tuesday morning in November, a gather of immaculately groomed bloggers gleans at 8 a. m. inside a Sephora store to munch on minuscule avocado toasts, their lipstick never budging. They’re there to listen to a pitch from Google on why they should make room for the company’s new Home Hub smart spectacle on their ostentation. Google has teamed up with Sephora to show off the device’s usefulness as a lane to call up tutorial videos on YouTube.
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