Ford said Tuesday it will delay plans to launch an autonomous vehicle busines to 2022, as the COVID-1 9 pandemic has caused the company to rethink its go-to-market strategy.
The news was shared as part of Ford’s quarterly earnings which was released after market closed Tuesday.
Ford is a bit different from other corporations that have propelled autonomous vehicle captains in the United Regime. The automaker continues to pursue two similarities roads that were supposed to eventually combine ahead of a contrived commercial-grade start in 2021. The automaker is testing and honing in on what its AV business model might look like, while separately developing autonomous vehicle technology.
Argo AI,the Pittsburgh-based company into which Ford invested$ 1 billion in 2017, is developing the virtual operator organisation and high-definition maps designed for Ford’s self-driving vehicles. Ford has been researching its go-to-market strategy through pilot programs with collaborators like Walmart, Domino’s and Postmates, and even some regional businesses.
Ford said Tuesday that it needs to study the long-term impacts that the COVID-1 9 pandemic will have on customer behaviors.
Here is the statement from Ford in response to questions about its autonomous vehicle plans.
Given the challenges of the current business environment, as well as the need to evaluate the long-term impact of COVID-1 9 on patron behaviours, Ford spawned the decision to shift the launch of its self-driving services to 2022. Understanding customer behavior is a critically important part of building a brand-new mobility work built around trust and seeing people’s lives easier.
Taking the time to research changes in customer behaviors offer Ford with an opportunity to evaluate and potentially vary our go-to-market strategy to meet brand-new consumer demands. As part of this evaluation, we also want to make sure the customer experience we are building offers people peace of mind knowing they, or their containers, are in a safe and protected environment inside our vehicles.
COVID-1 9 have now been affected consumer demeanor. Ford’s experience in China, where the coronavirus first arose, induced the automaker to turn to online sales. CEO Jim Hackett said now one third of sales are online in China.
Ford likewise apprehends it will change demand for certain products.
” We believe this pandemic could affect our clients lives and work for many years to come, with zero stroke as an integral part of their lives going forward, perhaps stimulation on even more interest in adoption of autonomy specially goods bringing and micromobility ,” said Ford Chief Operating Officer Jim Farley during the company’s earnings announce Tuesday.
In a move shared as part of the company’s quarterly earnings call, Ford reported that its” mid-year VW investing in Argo is on track.
VW Group announced in July 2019 it would devote $2.6 billion in capital and assets into Argo AI.
Ford’s other more traditional vehicle openings are still on schedule, including it’s redesigned F-1 50 truck as well as a hybrid electric edition. The firm still plans to reveal a brand-new Ford Bronco and will continue to launch 30 market-specific Ford and Lincoln vehicles in China over the next three years, 10 of which will be electric, Farley said..
The company said that it will update the timing on propels of its three brand-new commodities — a small rugged offroad utility vehicle, the electrical Mustang Mach-E and the Bronco — once it has a better understanding of its operational readiness as manufacturing comes back online.