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Fitbit’s latest is a $149 ‘luxury’ fitness tracker

It’s been a strange few years for Fitbit. After defining the fitness moving cavity, the company was a bit late to the smartwatch trend, but was still able to ride that tide to a comeback. But while watches have received most of the press the now Google-owned company has garnered in recent years, straps still comprise a substantial one of the purposes of its business.

Today Fitbit announced the arrival of the Luxe. It’s a creepy product. There’s certainly a market for it, but it’s hard to say how much of a niche were talking about here. The busines called its target demo, “a unique set of buyers whose needs weren’t being met.” Specifically, the product is a “fashioned-forward” tracker for beings looking for something a bit nicer than a plastic circle to wear out and about.

Frankly, it’s hard not to see some thinkings of Misfit’s take on the category. Perhaps the Fossil-owned company was ahead of its era. At $149, the device is priced between the Charge and the Versa, but emphatically closer to the former. That to tell you, it’s pricey in the magnificent intrigue of fitness trackers, but more or less in line with other Fitbit products.

It is, certainly, a nice-looking tracker, as far of these things disappear, featuring a shade touchscreen surrounded by a stainless steel case. That’s coupled with a wide range of accessories, ranging from skin to gold-colored stainless steel.

Here’s Fitbit co-founder and GM( under Google) James Park 😛 TAGEND

Over the past year, we’ve had to think differently about our health- from obstructing an see out for possible COVID-1 9 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health. That’s why we’ve been resolute in introducing products to support you in abiding mentally well and physically active. We’ve impelled major technological advances with Luxe, creating a smaller, slimmer, beautifully designed tracker compressed with advanced features- some that were previously only available with our smartwatches- moving these tools accessible to even more people around the globe.

Certainly physical and mental health have been top of recollection over the past year, even as step counts have dramatically slumped. The machine athletics the usual array of Fitbit sensors, tracking activity, sleep and stress. It too works with a number of different mindfulness/ reflection apps, including the company’s recently announced partnership with Deepak Chopra.

The band is up for preorder starting today and starts shipping in the spring.

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