The problem has not been that the company is a cult. The difficulty will come to an end to which that worship has been dedicated.
Inadvertently giving a purchaser an excuse to try something else is a certainly bad intuition. Holding on to regular users requires relentless vigilance on product, on technology, and on customer service for starters. And when the business you are in is social networking, it requires trust. And a series of corporate gossips at Facebook have shaken the trust of the user base–not just members, millions of whom have figured out how to quit the service, but too advertisers.
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