To control the fate of your business, withstand the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers.
Search the motto “every company is a media company” and you’ll get a litany of articles and uprights from social media influencers about how digital content creation sciences are essential to producing receipt in the network age. Their argument is that you winning purchase consideration by creating content that comes found by prospective customers through examine or social media. But if you think about it more deep, it becomes apparent that while material is critical, the technology we use to unearth and spend content is the bigger, more sustainable play.
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