Designer Nina Montgomery gives up three innovation challenges for chairmen who say they want to broaden the purpose of business.
At the beginning of the month, the leading role of the World Economic Forum declared that Milton Friedman was wrong. The purpose of business, they said, is no longer to maximize shareholder revenues above all else, but to consider multiple stakeholders and society more broadly. It’s a refrain that has reigned 2019 — from Blackrock Chairman and CEO Larry Fink‘s letter to shareholders in January and the Business Roundtable proclamation in August, to Salesforce.com founder and co-CEO Marc Benioff‘s New York Times essay in October. From this growing chorus has developed the promise of a more fair, inclusive, and sustained” brand-new capitalism .”
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