Chicago’s ShoppingGives gets served a seed round from Serena Williams’ VC firm, Serena Ventures

ShoppingGives, a Chicago-based startup pitching retailers a service that can integrate non-profit gifts into their auctions and browsing programmes, had given rise to an undisclosed sum from Serena Williams’ venture capital firm, Serena Ventures, the company said.

ShoppingGives tolerates retailers to offer a give on behalf of a customer to any of over 1.5 million nonprofits that are on its roster — all without leaving the retailer’s website.

The company said that retailers can use the donation data to create a more genuine and personalized engagement with patrons based on the causes they support.

“ShoppingGives aligned with my evaluates of investing in businesses and inventors who are making a difference. By creating opportunities to grow social impact with a seamless approach for retailers and brands, ShoppingGives is graphing the course for all businesses to stand forth as operators of change in our society ,” said Williams in a statement.

The company’s technology cures retailers manage and report gifts and is already recommended by Shopify as one of a collect of apps for shopkeepers setting up their online accumulations. Its service integrates with ecommerce content management systems and is already a partner for the PayPal presenting fund.

ShoppingGives has already bequeathed to over 6,000 non-profit groups selected by clients, according to the company. Brands like Kenneth Cole, Natori, White+ Warren, Margaux, Solstice Sunglasses, Tomboyx, Fresh Clean Tees, Blind Barber, Huron, and Neighborhood Goods use the service previously.

Image Credit: ShoppingGives

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