Avocados From Mexico is using IBM’s Watson and a Super Bowl ad to match people with their perfect dog adoption.
Considering the Super Bowl has long been considered the biggest, broadest, most high-profile advertising opportunity for U.S. brands, marketers tend to cast a wide net with their commercials. Hence the onslaught of celebrity cameos. This year alone will feature Chance the Rapper, Lil Jon, Jason Bateman, Idris Elba, Christina Applegate, 2 Chainz, and more. But Avocados From Mexico is taking a different tack, instead employing a perfect storm of attention-seeking advertising: cute dogs, AI, social good, and of course, avocados.
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