Can Apple keep the AR industry alive?

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TechMatters
April 2, 2020

Can Apple keep the AR industry alive?

Augmented reality still has Apple’s enthusiasm behind it, but can that keep the whole industry afloat?

On Wednesday, Apple debuted a new iPad Pro, the hallmark facet of which was a lidar time-of-flight sensor roasted into the camera, which is designed to make augmented reality experiences most realistic and immersive. For most potential users, the inclusion is something of an idiosyncrasy. Buyer AR apps are few and far between, and Apple has also been slow to introduce AR functionality into its own capital apps.

For the AR industry, the hardware inclusion amounts to an manufacture gift, signaling once again that Apple is still committed to making an augmented reality future happen.

The company’s ARKit development platform has brought out some interesting help cases, but app developers have composed few reverberate success. The reasons why increasingly seem to have little to do with individual technological features of the development platform or camera equipment. Apple can continue improving both, but without some concerted integratings of AR functionality into the core of iOS or iPadOS, it’s unclear whether these little developer-focused feature bumps will make a dent. Shoppers merely don’t see anything they require yet.

AR startups have already been fighting and hardware exertions have largely cratered. The software pulpits have had some success build what Apple hasn’t or won’t for niche enterprise patrons, but as the economic worlds shifting, all pots are off.

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